Rozani Lab
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ODM

From concept to finished cosmetic product

Have a product idea but no formula? We develop the concept, formula and sample together, through to a product ready for launch.

Formulare de produs cosmetic, aplicare cu pipeta într-un recipient de laborator
What is ODM

Your concept, our full development

ODM (Original Design Manufacturing) means we start from your product concept — target audience, positioning, sensory direction — and handle everything else: formula development, laboratory samples, packaging selection and final production. It is the right model when you have the vision but need the technical expertise to turn it into a product.

Read the complete ODM guide

Benefits

Why choose ODM

From idea to shelf

We cover the full journey, from initial concept to finished product.

Formulation expertise

We translate your commercial direction into a technically feasible formula.

Samples and refinement

You evaluate laboratory samples and we adjust until it matches the vision.

Product ownership

The resulting product is developed for your brand.

How it works

From concept brief to production

Concept brief

We define the target audience, positioning and product direction.

Formula development

We build the formula and prepare laboratory samples.

Evaluation and refinement

You test the samples and we adjust texture, scent or performance.

Packaging and production

We select packaging and move into commercial production.

Compatible categories

Categories we offer ODM development for

Already have your own formula? See how OEM works

Întrebări frecvente

ODM — Frequently Asked Questions

What does ODM mean and how does it differ from Private Label?

ODM (Original Design Manufacturing) covers the full development journey, starting from a commercial concept: we define the product direction, develop the formula, prepare samples and manufacture. In practice, at Rozani Lab, Private Label development follows the same path — ODM is simply the term used more often by international brands for the same type of collaboration.

What do I need to prepare before an ODM project?

A concept brief is enough: what product you want, for which audience, with what positioning and, if you have any, reference product examples. We build the rest together during the consultation stage.

Do I receive samples before final production?

Yes — ODM development includes a laboratory sample stage, which you evaluate before approving the move to commercial production.

How many formula adjustment rounds are possible?

The number of iterations is set at the quotation stage, based on product complexity. The goal is to reach a formula that matches your vision and is technically feasible.

What is the minimum order quantity for an ODM project?

The indicative threshold starts at 250 units for one product category. The final quantity depends on the complexity of the developed formula and the chosen packaging.

Who owns the formula resulting from an ODM project?

The formula is developed for your brand. The exact terms regarding exclusivity and use of the formula are agreed contractually, before the project begins.

How long does an ODM project take, from brief to production?

Timelines depend on formula complexity and the number of sample rounds needed — generally longer than a White Label adaptation. You get a clear timeline from the consultation stage.

Have a concept? Let's turn it into a product

Tell us what product you have in mind, for whom and with what positioning — we'll come back with a development direction.

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